Product
At the core of the brand is, of course, the product itself. Because the technology and proprietary process are quite complex, it was on the creative team to identify ways to help educate followers and prospective consumers as to why we’re the best choice on the shelf and in the fridge.
At the core of the brand is, of course, the product itself. Because the technology and proprietary process are quite complex, it was on the creative team to identify ways to help educate followers and prospective consumers as to why we’re the best choice on the shelf and in the fridge.
Sustainability
These animations were created to express the multiple proof points of Essentia’s sustainability due to the mobile nature of their proprietary technology.
Other Fun Stuff
Like holidays, special messages, giveaways, and whatnot.
Valentine’s Day
The challenge was to express our adoring appreciation for our followers with no budget. The solution was found in the power of music, humor, and crowd-sourced ideas.
Sr. Designer: Nicole Kline
Sr. Art Director: Mikey Costa
Sr. Creative Copywriter: Nicholas Utke
Mahomes x Essentia
The project was to create an integrated giveaway that would drive consumers from social to retail. The goals were engagement on social and purchase in-store.
Sr. Copywriter: Colton Dunn
© nicole kline